J. Lindeberg Concept Store

J. Lindeberg is one of Sweden's best known fashion labels and one of my personal favorites. They brilliantly combine fashion and sportswear along with Swedish sensibilities and design. The label contains (besides sportswear separates) shoes, outerwear, jeans, suits, accessories and more. I have always liked their clean lines, high quality, sporty design and great colors.
There are a few J.Lindeberg boutiques in Stockholm, including the flagship store in the fashion district of Bibliotekstan and in the department stores NK and Åhlens City. However, if you are staying at the Hotel Rival, you don't have to go far to shop for J. Lindeberg fashion. We have a J. Lindeberg Concept Store just around the corner from the hotel. Located just next to the pedestrian street Götgatan, it takes about 7-8 minutes to walk there. On Götgatan you also have quite a few stores, so you can easily spend the afternoon doing a round of shopping.
Recently renovated, the store has a beautiful, clean design which shows off the clothes wonderfully. I had a nice chat with Rebin, the boutique manager, who explained how the store focuses on world class service with many modern finesses. Retail meets the future! The store also hosts private and public events. If you see a Swede walking around looking effortlessly fashionable, chances are they are wearing J. Lindeberg. Stop by the Concept Store and soak up some Swedish fashion.


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