January 28, 2012

Stockholm Fashion Week(s)

Photo: Nicho Södling, Stockholm Visitor's Board
Over the past decade or so, Swedish fashion has risen in global prominence with such well known brands as  Filippa K, Whyred, Fifth Avenue Show Repair, WeSC, J. Lindeberg, Acne, H&M, Odd Molly and Cheap Monday among others. Stockholm has become soooo fashionable, there are actually two fashion weeks coming up.
First out is the Mercedes-Benz Fashion Week (Jan 30th - Feb 1st). Noomi Rapace, Sweden's latest export to Hollywood, will be opening the festivities on Monday... followed by three days of fashion shows and other events. Most of the shows will be held in the Mercedes-Benz pavilion in Kungsträdgården or at nearby Berns. Click here for the schedule of events. Expect the city to be overrun by supermodels, designers, stylists and other fashionistas!
Second out is Stockholm Fashion Week (Feb 6th - 12th), with over 800 brands showing their wares during the week... mainly in showrooms and trade fairs. Most of the shows, events and parties during both fashion weeks are for buyers and press, though some events are open for the general public. Of particular interest is the Fashion Play exhibition (12 designers from the alternative fashion scene) going on all week at the Museum of Architecture.
If you want to explore Swedish fashion at your own leisure... head to either the SoFo or Biblioteksgatan districts, where you will find the highest concentration of Swedish designers.

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