May 15, 2014

J.Lindeberg Boutique on Södermalm

Swedish fashion labels have become very popular internationally... and I often get asked by visitors where certain boutiques are located in the city. Stockholm has become synonymous with effortless chic (recently voted by travelers as "Style Capital of the World") thanks in large part to these well known Swedish fashion labels. So we were very happy at the Rival Hotel when we heard that J.Lindeberg (one of the most popular brands) had opened a menswear boutique right around the corner from the hotel!
J. Lindeberg was founded in Stockholm in 1996 and has grown into a global brand with almost 90 stores around the world in cities like New York, Munich, Miami, Tokyo, Hong Kong, Shanghai, Beijing and Los Angeles as well as being found in over 900 boutiques and high-end department stores. Their collections include menswear and womenswear and feature fashion, tailoring, denim, golf & skiwear. I have always really liked J.Lindeberg... especially for the way they combine fashion with sportswear. I am also a big fan of their jeans!
The boutique near the hotel is located on St Paulsgatan 3, just a 5-10 minute walk away. It is also conveniently located just 10 meters away from the semi-pedestrian street Götgatsbacken, where you will find a plethora of other shops... including many other Swedish designers (everything from H&M to Filippa K).
This particular J.Lindeberg boutique only carries menswear. If you are interested in womenswear, then I would recommend a visit to their flagship store on Biblioteksgatan 6 in the downtown area. If you are looking for a deal, then I can recommend a visit to their outlet store at Stockholm Quality Outlets in Barkarby where you can find last season's fashion for up to 70% off the regular price. (all pictures in this article are by me!)

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