March 23, 2012

Shopping at Mood Stockholm

Entrance
One of the most anticipated events in the Stockholm retail world happened today... the opening of Mood Stockholm. There has been a lot of press and hype leading up to the grand opening. So I had to, of course, stop by Mood Stockholm today to see what all the fuss was about and I must say that I was very impressed.
Some shopping...
For all intents and purposes, Mood Stockholm is a shopping center, though they advertise themselves as Stockholm's "newest neighborhood". It is refreshing to see a shopping center with unique stores (mainly clothing & interior design) and not the same chain-stores seen in every other shopping center in Sweden. Some are familiar names, but the majority are stores that I haven't heard of before. Nice, soothing lounge music interspersed with chirping birds(!) can be heard from the loud speakers. Dining options are also not like other shopping centers... no "food court" here! Instead it is trendier options from cafés to restaurants. Two of special note (and much anticipated) are Vigårda Barbecue and EAT (European Asian Taste). Both restaurants have heavy culinary names behind them... Melker Andersson (of F12) and Henrik Norström (of Lux) respectively. Another one that looked interesting is the tapas restaurant Boqueria. Can't wait to try them!
...and dining (Boqueria restaurant & bar)
What makes me happiest about Mood is their location. It takes up en entire city block, just behind the NK department store in the downtown area. This neighborhood has been a strange dead area in Stockholm for many years, surrounded by other vibrant shopping/restaurant areas on all four sides. Mood will be a great face lift for the area! There is also a Concierge Service to be found in Mood which is a fun idea... according to their pamphlet, they offer everything from a personal shopper to babysitting to yard work. You can also "hire a cook/bartender" through them.

The stores in Mood are open from 10am to 8pm on weekdays, 10am to 6pm on Saturdays and 10am to 4pm on Sundays. The restaurants are, of course, open later! It is very easy to get there from the Rival Hotel... a direct subway trip on the red line, 4 stations to Östermalmstorg and exiting to Stureplan. Click here and scroll down for more of my shopping tips!

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