October 26, 2010

Shopping - Efva Attling

Efva Attling may not be a name you are familiar with, but if you are planning on purchasing something particularly Swedish and you like accessories in silver then you should keep her name in mind. Efva Attling started her career as a model and a Swedish popstar, but her passion for design caused her to branch out in the mid 90's to avant garde jewellery design, specializing in silver. Her designs quickly became popular and found fans in people like Madonna and Kylie Minogue. These days she designs all types of jewellery, including watches, for men and women and her designs are sold all over the world. Here in Sweden she has several concept stores, two of which are right around the corner from the Rival Hotel on the street Hornsgatan... both "Efva Attling" and "Attling Man" (next door to one another). I find her designs to be beautifully sleek and strong; modern and Swedish.
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