September 17, 2010

Shopping - Gudrun Sjödén

The newspaper Dagens Nyheter recently announced the top three Swedish clothing exporters for the past year. Once again, Gudrun Sjödén was in first place with sales of about 335 million SEK in 2009! Sjödén, who opened her first store in Stockholm in 1976, designs women's wear and accessories as well as home textiles. She is also famous for her enviromental efforts... using eco-friendly textiles, reducing the amount of paper & plastic is shipping and so forth.
A large portion of Gudrun Sjöden's business these days is through post-order, though she does have three shops in Stockholm. Two of them are quite close to the hotel... one store is around the corner on Götgatan 44 and the other is in the Old Town on Stora Nygatan 33. Her flagship store (that opened in 1976) can be found in the downtown area on Regeringsgatan 30. Drop in and have a look at what makes her the #1 clothes exporter from Sweden!
In case you were wondering #2 on the list was street-fashion Wesc and #3 was fast growing Nudie Jeans.
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